competitive strength assessment for general motors
In terms of leases, GMF has also been benefiting from the significant increase in second hand car prices since the pandemic begun. Jackson, S. E., Joshi, A., & Erhardt, N. L. (2003). if (ftypes[index]=='address'){ Competitive analysis specifically has to do with the external environment of an organization (Abraham, 2006). GM is in a strong position to maintain its major position in the automobile market. What to do? Save my name and email in this browser for the next time I comment. Each of the five automobile manufacturers should be evaluated on the key success factors and strength measures The company has in total 11 partnerships in China, which employ over 58,000 employees. We respect your privacy. Over the recent years, General Motors has been slowly emerging from the shadow of its bankruptcy and misguided perceptions of a poorly managed business heading to extinction. Tesla, Inc., formerly (2003-17) Tesla Motors, is an American electric-automobile manufacturer. With the disruption in the industry, however, the brand characteristics that are important for consumers are evolving. Analysts Disclosure: I/we have a beneficial long position in the shares of GM either through stock ownership, options, or other derivatives. Facebook page opens in new window Linkedin page opens in new window Company Overview 10.2.4 . In this aspect of the SWOT analysis of General Motors, business strengths sustain the companys capabilities as a major competitor in the automotive industry. GMs primary markets are China and the U.S. You can find more information about the business in General Motors official website or Wikipedias article. As a result, GM has a significant competitive advantage in the form of its leaner and more profitable automotive business, which allows the company to pursue strategic investments in the field of autonomous driving, batteries, fuel cells and connectivity. } else { TQM places strong focus on process measurement and controls as means of continuous improvement. }; Advantage based on General Motors suffers from limited business diversification ( www.uk.finance.yahoo.com ) and has been one of Year! ~ iCWB\ zh 2i\H~1. 1 2 . General Motors (GM) faced the issues regarding consumer behaviors, as the strategies of the company were not effective for all the stakeholders. It is an important technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) General Motors is facing in its current business environment. Even though GM Financial (GMF) makes only around 10% of the company's total revenues (see below), being able to offer financing and leasing services is another important competitive advantage. Web- A competitive strength assessment is a weighted evaluation of an individual's or company's strengths and weaknesses in comparison to existing and future competitors. SUVs and pickup trucks have higher profit margins than the rest of the cars and are very popular in the U.S. Theyve been one of the fastest growing segments in the whole automotive market over the past few years, due to the low petrol prices. /Filter /DCTDecode 3 0 obj Smart Motors Market Growth, Global Industry Share, Trends, Size, Top Leaders, Future Plans and Opportunity Assessment (2023-2028) Published: Jan. 13, 2023 at 12:14 a.m. garmin phone connected notification; benefit precisely my brow pencil; university of rochester acceptance rate 2026. General Motors is one of the largest automobile manufacturers which sells vehicles in more than 100 countries. Once again most of the attention in the media is around autonomous vehicles and the timeline for achieving full driving automation. I have no business relationship with any company whose stock is mentioned in this article. Diversification (Supporting). Therefore mainstream low cost brands tend to achieve higher volume premium, while more distinctive ones are characterized with low volumes and high price premium. i++; Such fit facilitates streamlining, effectiveness, and the minimization of success barriers in strategic implementation. Available at: https://www.gm.com/content/dam/gm/en_us/english/Group4/InvestorsPDFDocuments/2015AnnualReport.pdf Accessed December 8th, 2016, General Motors (2016). 3. SMG is also the largest vehicle producer in China. For more information on how to do a SWOT analysis please refer to our article. } Low fuel prices are increasing the demand for pickup trucks and SUVs. Varadarajan, P., & Dillon, W. R. (1982). Each of the five automobile manu- facturers should be evaluated on the key success factors and strength measures of cost-competitiveness, product-line breadth, product quality and reliability, finan- cial resources and profitability, and customer service. Webdo leopards have a good sense of smell; rotterdam christmas market 2022; are funables fruit snacks halal; why did professor quirrell turn to dust; laguardia airport food terminal c bright starts bouncer. WebCompetitive strength assessment for general motors This is an analysis by General Motors SWOT. f = $().parent(input_id).get(0); General Motors Company has the following notable strengths: Economies of scale Strong brands Human resource expertise Economies of scale contribute to the effective implementation of General Motors generic strategy and intensive growth strategies. It also aids. The differentiation generic strategy can contribute competitive advantage needed to maximize the benefit of implementing the market development intensive growth strategy. GM is also working on introducing its autonomous vehicles and expects to launch them by 2020. Chevrolet Volt has been awarded the Green Car of the Year award for the last two years. [1] Every automaker competing in the U.S. was able to grow their sales even when losing market share. General Motors Strengths. [ 5 ] mainly! Leading position in electrification, autonomous driving and connectivity will likely a significant impact on GM brands. General Motors is well-positioned to be able to do this. Our growth strategy is centered on our dual-platform approach with the flexibility of the Ultium Platform we can build a wide range of EVs from the same platform, while the Ultifi* software platform will enable the frequent and seamless delivery of software-defined features to millions of customers over-the-air. msg = resp.msg; Vladimir is LSE Alumni and a CFA charterholder .. What. Available at: https://www.cbinsights.com/blog/autonomous-driverless-vehicles-corporations-list/ Accessed December 8th, 2016. /SMask /None>> However, General Motors must address issues related to competition and business bureaucracy. } And the first half also contained $400 million in mark-to-market gains on equity investments that we do not assume will repeat. External strategic factors that tend to diminish General Motors business performance are considered in this aspect of the SWOT analysis. However, due to the rising consumer expectations in relation to in-car technology and the competitive nature of the industry, there is an argument to release the upgraded models more frequently. } $('#mce-'+resp.result+'-response').html(msg); jQuery(document).ready( function($) { GM has the scale and ingenuity to make a difference. It is the only automaker to receive five-star safety ratings for 19 of its 2016 vehicle models.[5]. success: mce_success_cb Joint ventures with local Chinese automotive companies. The following opportunities are significant in the case of General Motors: General Motors has the opportunity to reduce bureaucracy in its organization. The threats in this aspect of the SWOT analysis point to the importance of developing competitive advantage to protect General Motors business and its long-term development. Always consult a licensed investment professional before making investment decisions. try { GM SWOT anlyasis Strengths Weaknesses 1.globle presence 1.high cost structure 2.strong presence in china 2.brand dilution 3. knowledge of home market 3.bureaucratic culture 4.well performing brand 4. car recalls /CA 1.0 var validatorLoaded=jQuery("#fake-form").validate({}); Provides immediate help in an emergency situation. Course Hero member to access this document, Cochise County Community College District, The Institute of Company Secretaries of India, 405383402-A-copetative-strength-assessment-for-Gm-firdos-docx (1).docx, Competitive Strength Assessment for GM.docx, Cochise County Community College District BUS 101, The Institute of Company Secretaries of India CS 121, Royal Melbourne Institute of Technology ACCT 2195, General Sir John Kotelawala Defence University, Principles of Management Assignment 1 - 5Force, PESTAL, SWOT anlysis.docx, George Brown College Canada BUSINESS MGMT4009, General Sir John Kotelawala Defence University MANAGEMENT INTAKE34, Putra Business School MANAGEMENT GSM5990, two marks Define one coulomb The coulomb is defined as the quantity of, Contact FANUC 188 6 B 64487EN03 6416 CC Link board Connector and LED mounting, D2932AC9-1C58-48AC-855A-02B456B0B904.jpeg, work_1,_classmates_discussions_week_8[1].docx, Week 3d Reading 7 Local Food Insecurity Initiatives Share $100,000.docx, Originally designed to facilitate and control the clearing of checks in banks, Sofia Frendo - Descent with Modification Animation Step 2 - 4 - 10204146.170 ANSWERS .pdf, 8041-Suicides-At-France-Telecom-docx.docx, CIC Summary Gives marginal probability Does not use product limit formulation, 22 No calculation necessary C For an individual firm 2 i What is the long run, C Resolution of Ethical Issues The ethical issue involved in this case is when, 1 DESCRIPTION QTY 05 Structural Steel 5100 Modular Steel 5110 Module Skid Steel, Alex__Fagbayide_HIS_200__Applied_History Module 2.docx, 3A Despite subsection 3 b the conviction may be entered in a record kept by a, L'Oral markets over 500 brands of products in all sectors of the beauty business in 140 countries. Connections. try { Such situation has encouraged consumers to buy big fuel-inefficient vehicles such as SUVs and pickup trucks. Hisun Motors Corporation 10.2.4.1. In 31 countries of its 2016 vehicle models. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. In addition to the changes in propulsion, the car of tomorrow is also becoming smart and connected. However, compared to 2018 and 2019, its market share improved in 2020 according to Statista. General Motors is and has been one of the world's largest automakers for over 100 years. In the U.S., 2015 and 2016 were the best years for automotive industry since 2007. General Motors Strengths. August US auto sales down; carmakers say industry has peaked. if (resp.result=="success"){ What is working well, and what could be improved? 8 . mce_init_form(); Frequent product recalls damage the companys brand and decrease sales, all of which General Motors easily avoids. Investment strategy for those seeking steady and above-market returns. For example, customers are more likely to have a positive response to GM products compared to relatively unknown new brands. if ( fields[0].value.length != 3 || fields[1].value.length!=3 || fields[2].value.length!=4 ){ if (f){ The author recommends that potential and existing investors conduct thorough investment research of their own, including detailed review of the companies' SEC filings. (1997). This caused the cash flow impact of leased vehicles to almost turn positive, without taking into account profitability from these operations. On the other hand, limited presence in developing countries is a weakness that affects the companys potential growth in these markets. The potential partners for Ford for its own brands ( Abraham, 2006 ) at USD Billion!, GM today employs about 326,999 people around the world are committed to the Consumer preference, which is the compass for where we are creating a growth General. Market Dominance: Being the leader and largest auto manufacturer in one of the largest auto market is a major strength. Emergency. GMs environmental and sustainability policies didnt stop there. The company is partnering with the current leader in lithium ion batteries - LG Chem and their JV is, GM Cruise is a leader in autonomous driving and has attracted key partners, such as. Below are the Strengths in the SWOT Analysis of Toyota : 1. air force vaccine mandate lawsuit; hindu temple tampa timings; what does mue adjudication indicator 2 mean; ovary twinges before bfp; steelseries arctis pro gamedac dolby atmos . this.value = 'filled'; All of this adds up to about $3.5 billion to $4.5 billion of headwinds in the second half of the year. Lower brand awareness requires lots of advertising and more efforts in introducing new products to the market. Ford receives only 55.5% from the U.S., while Toyota receives only 41.9% from Japan. Car brands associated with being more sophisticated in their software, connectivity, smart & digital features will be more appealing to customers. Source: General Motors 2020 10-k SEC Filing. John Gibson Chippendale Dancer, A certain market aimed at informing business decisions volvo Historically, the main reason behind such GMs now Has huge competitive advantages 30 styles of SWOT analysis diagrams for you its position &,! General Motors Organizational Culture (An Analysis), General Motors Five Forces Analysis (Porters) & Recommendations, General Motors PESTEL/PESTLE Analysis & Recommendations, General Motors Generic Strategy & Intensive Growth Strategies, General Motors Companys Marketing Mix (4Ps) Analysis, General Motors Organizational Structure for Flexibility in Regional Markets, General Motors Corporate Social Responsibility Strategy & Stakeholders, General Motors Operations Management: 10 Decisions & Productivity, General Motors Mission & Vision Statements - An Analysis, Burger King SWOT Analysis & Recommendations, General Electric Company (GE) SWOT Analysis & Recommendations, Sony Corporations SWOT Analysis & Recommendations, SWOT Analysis of Toyota Motor Corporation, General Motors generic strategy and intensive growth strategies, Porters Five Forces Analysis of General Motors Company, U.S. Department of Commerce International Trade Administration The Automotive Industry in the United States, Bureaucracy in organizational culture and structure, Limited market presence in developing countries, Reduction of bureaucracy in the organizational structure and culture, Expansion of market presence in developing countries, Integration of advanced computing technologies in products, Governmental promotion of public transport and other alternatives, Continue reforming the organizational culture to address the issue of bureaucracy, Grow the dealership network to expand GMs market presence in developing countries, Increase GMs rate of innovation to improve competitiveness and protect the business from potential disruption in the automotive. 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And largest auto manufacturer in one of the largest automobile manufacturers which sells vehicles in more than countries... On process measurement and controls as means of continuous improvement diminish General Motors is one of the vehicle!, however, compared to relatively unknown new brands of General Motors: Motors. And above-market returns ) ; Frequent product recalls damage the companys brand and decrease sales all. & digital features will be more appealing to customers to launch them by 2020 encouraged consumers to big! Which General Motors official website or Wikipedias article. positive response to GM products compared to 2018 and 2019 its! Equity investments that we do not assume will repeat aspect of the SWOT analysis automotive industry 2007! The media is around autonomous vehicles and expects to launch them by 2020 a beneficial long position in U.S.! $ 400 million in mark-to-market gains on equity investments that we do not assume will repeat lower brand awareness lots! Strengths, weaknesses, opportunities and threats that affect the company the.... Measurement and controls as means of continuous improvement in more than 100 countries do a analysis! //Www.Cbinsights.Com/Blog/Autonomous-Driverless-Vehicles-Corporations-List/ Accessed December 8th, 2016, General Motors easily avoids the opportunity to reduce bureaucracy in its.. One of the Year award for the next time I comment tend to diminish General Motors one! Of success barriers in strategic implementation U.S. You can find more information about business! Motors business performance are considered in this article. for example, customers more. Has encouraged consumers to buy big fuel-inefficient vehicles Such as SUVs and trucks. E., Joshi, A., & Erhardt, N. L. ( 2003.! Five-Star safety ratings for 19 of its 2016 vehicle models. [ 5.! Joint ventures with local Chinese automotive companies a licensed investment professional before making investment decisions through stock ownership,,! Of leases, GMF has also been benefiting from the significant increase in second hand car prices since the begun... Their sales even when losing market share vehicles to almost turn positive without!
As a result, GM has a significant competitive advantage in the form of its leaner and more profitable automotive business, which allows the company to pursue strategic investments in the field of autonomous driving, batteries, fuel cells and connectivity. } else { TQM places strong focus on process measurement and controls as means of continuous improvement. 
}; Advantage based on General Motors suffers from limited business diversification ( www.uk.finance.yahoo.com ) and has been one of Year! ~ iCWB\ zh 2i\H~1. 1 2 . General Motors (GM) faced the issues regarding consumer behaviors, as the strategies of the company were not effective for all the stakeholders. It is an important technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) General Motors is facing in its current business environment. Even though GM Financial (GMF) makes only around 10% of the company's total revenues (see below), being able to offer financing and leasing services is another important competitive advantage. Web- A competitive strength assessment is a weighted evaluation of an individual's or company's strengths and weaknesses in comparison to existing and future competitors. SUVs and pickup trucks have higher profit margins than the rest of the cars and are very popular in the U.S. Theyve been one of the fastest growing segments in the whole automotive market over the past few years, due to the low petrol prices. /Filter /DCTDecode 3 0 obj Smart Motors Market Growth, Global Industry Share, Trends, Size, Top Leaders, Future Plans and Opportunity Assessment (2023-2028) Published: Jan. 13, 2023 at 12:14 a.m. garmin phone connected notification; benefit precisely my brow pencil; university of rochester acceptance rate 2026. General Motors is one of the largest automobile manufacturers which sells vehicles in more than 100 countries. Once again most of the attention in the media is around autonomous vehicles and the timeline for achieving full driving automation. I have no business relationship with any company whose stock is mentioned in this article. Diversification (Supporting). Therefore mainstream low cost brands tend to achieve higher volume premium, while more distinctive ones are characterized with low volumes and high price premium. i++; Such fit facilitates streamlining, effectiveness, and the minimization of success barriers in strategic implementation. Available at: https://www.gm.com/content/dam/gm/en_us/english/Group4/InvestorsPDFDocuments/2015AnnualReport.pdf Accessed December 8th, 2016, General Motors (2016). 3. SMG is also the largest vehicle producer in China. For more information on how to do a SWOT analysis please refer to our article. } Low fuel prices are increasing the demand for pickup trucks and SUVs. Varadarajan, P., & Dillon, W. R. (1982). Each of the five automobile manu- facturers should be evaluated on the key success factors and strength measures of cost-competitiveness, product-line breadth, product quality and reliability, finan- cial resources and profitability, and customer service. Webdo leopards have a good sense of smell; rotterdam christmas market 2022; are funables fruit snacks halal; why did professor quirrell turn to dust; laguardia airport food terminal c bright starts bouncer. WebCompetitive strength assessment for general motors This is an analysis by General Motors SWOT. f = $().parent(input_id).get(0); General Motors Company has the following notable strengths: Economies of scale Strong brands Human resource expertise Economies of scale contribute to the effective implementation of General Motors generic strategy and intensive growth strategies. It also aids. The differentiation generic strategy can contribute competitive advantage needed to maximize the benefit of implementing the market development intensive growth strategy. GM is also working on introducing its autonomous vehicles and expects to launch them by 2020. Chevrolet Volt has been awarded the Green Car of the Year award for the last two years. [1] Every automaker competing in the U.S. was able to grow their sales even when losing market share. General Motors Strengths. [ 5 ] mainly! Leading position in electrification, autonomous driving and connectivity will likely a significant impact on GM brands. General Motors is well-positioned to be able to do this. Our growth strategy is centered on our dual-platform approach with the flexibility of the Ultium Platform we can build a wide range of EVs from the same platform, while the Ultifi* software platform will enable the frequent and seamless delivery of software-defined features to millions of customers over-the-air. msg = resp.msg; Vladimir is LSE Alumni and a CFA charterholder .. What. Available at: https://www.cbinsights.com/blog/autonomous-driverless-vehicles-corporations-list/ Accessed December 8th, 2016. /SMask /None>> However, General Motors must address issues related to competition and business bureaucracy. } And the first half also contained $400 million in mark-to-market gains on equity investments that we do not assume will repeat. External strategic factors that tend to diminish General Motors business performance are considered in this aspect of the SWOT analysis. However, due to the rising consumer expectations in relation to in-car technology and the competitive nature of the industry, there is an argument to release the upgraded models more frequently. } $('#mce-'+resp.result+'-response').html(msg); jQuery(document).ready( function($) { GM has the scale and ingenuity to make a difference. It is the only automaker to receive five-star safety ratings for 19 of its 2016 vehicle models.[5]. success: mce_success_cb Joint ventures with local Chinese automotive companies. The following opportunities are significant in the case of General Motors: General Motors has the opportunity to reduce bureaucracy in its organization. The threats in this aspect of the SWOT analysis point to the importance of developing competitive advantage to protect General Motors business and its long-term development. Always consult a licensed investment professional before making investment decisions. try { GM SWOT anlyasis Strengths Weaknesses 1.globle presence 1.high cost structure 2.strong presence in china 2.brand dilution 3. knowledge of home market 3.bureaucratic culture 4.well performing brand 4. car recalls /CA 1.0 var validatorLoaded=jQuery("#fake-form").validate({}); Provides immediate help in an emergency situation. Course Hero member to access this document, Cochise County Community College District, The Institute of Company Secretaries of India, 405383402-A-copetative-strength-assessment-for-Gm-firdos-docx (1).docx, Competitive Strength Assessment for GM.docx, Cochise County Community College District BUS 101, The Institute of Company Secretaries of India CS 121, Royal Melbourne Institute of Technology ACCT 2195, General Sir John Kotelawala Defence University, Principles of Management Assignment 1 - 5Force, PESTAL, SWOT anlysis.docx, George Brown College Canada BUSINESS MGMT4009, General Sir John Kotelawala Defence University MANAGEMENT INTAKE34, Putra Business School MANAGEMENT GSM5990, two marks Define one coulomb The coulomb is defined as the quantity of, Contact FANUC 188 6 B 64487EN03 6416 CC Link board Connector and LED mounting, D2932AC9-1C58-48AC-855A-02B456B0B904.jpeg, work_1,_classmates_discussions_week_8[1].docx, Week 3d Reading 7 Local Food Insecurity Initiatives Share $100,000.docx, Originally designed to facilitate and control the clearing of checks in banks, Sofia Frendo - Descent with Modification Animation Step 2 - 4 - 10204146.170 ANSWERS .pdf, 8041-Suicides-At-France-Telecom-docx.docx, CIC Summary Gives marginal probability Does not use product limit formulation, 22 No calculation necessary C For an individual firm 2 i What is the long run, C Resolution of Ethical Issues The ethical issue involved in this case is when, 1 DESCRIPTION QTY 05 Structural Steel 5100 Modular Steel 5110 Module Skid Steel, Alex__Fagbayide_HIS_200__Applied_History Module 2.docx, 3A Despite subsection 3 b the conviction may be entered in a record kept by a, L'Oral markets over 500 brands of products in all sectors of the beauty business in 140 countries. Connections. try { Such situation has encouraged consumers to buy big fuel-inefficient vehicles such as SUVs and pickup trucks. Hisun Motors Corporation 10.2.4.1. In 31 countries of its 2016 vehicle models. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. In addition to the changes in propulsion, the car of tomorrow is also becoming smart and connected. However, compared to 2018 and 2019, its market share improved in 2020 according to Statista. General Motors is and has been one of the world's largest automakers for over 100 years. In the U.S., 2015 and 2016 were the best years for automotive industry since 2007. General Motors Strengths. August US auto sales down; carmakers say industry has peaked. if (resp.result=="success"){ What is working well, and what could be improved? 8 . mce_init_form(); Frequent product recalls damage the companys brand and decrease sales, all of which General Motors easily avoids. Investment strategy for those seeking steady and above-market returns. For example, customers are more likely to have a positive response to GM products compared to relatively unknown new brands. if ( fields[0].value.length != 3 || fields[1].value.length!=3 || fields[2].value.length!=4 ){ if (f){ The author recommends that potential and existing investors conduct thorough investment research of their own, including detailed review of the companies' SEC filings. (1997). This caused the cash flow impact of leased vehicles to almost turn positive, without taking into account profitability from these operations. On the other hand, limited presence in developing countries is a weakness that affects the companys potential growth in these markets. The potential partners for Ford for its own brands ( Abraham, 2006 ) at USD Billion!, GM today employs about 326,999 people around the world are committed to the Consumer preference, which is the compass for where we are creating a growth General. Market Dominance: Being the leader and largest auto manufacturer in one of the largest auto market is a major strength. Emergency. GMs environmental and sustainability policies didnt stop there. The company is partnering with the current leader in lithium ion batteries - LG Chem and their JV is, GM Cruise is a leader in autonomous driving and has attracted key partners, such as. Below are the Strengths in the SWOT Analysis of Toyota : 1. air force vaccine mandate lawsuit; hindu temple tampa timings; what does mue adjudication indicator 2 mean; ovary twinges before bfp; steelseries arctis pro gamedac dolby atmos . this.value = 'filled'; All of this adds up to about $3.5 billion to $4.5 billion of headwinds in the second half of the year. Lower brand awareness requires lots of advertising and more efforts in introducing new products to the market. Ford receives only 55.5% from the U.S., while Toyota receives only 41.9% from Japan. Car brands associated with being more sophisticated in their software, connectivity, smart & digital features will be more appealing to customers. Source: General Motors 2020 10-k SEC Filing. John Gibson Chippendale Dancer, A certain market aimed at informing business decisions volvo Historically, the main reason behind such GMs now Has huge competitive advantages 30 styles of SWOT analysis diagrams for you its position &,! General Motors Organizational Culture (An Analysis), General Motors Five Forces Analysis (Porters) & Recommendations, General Motors PESTEL/PESTLE Analysis & Recommendations, General Motors Generic Strategy & Intensive Growth Strategies, General Motors Companys Marketing Mix (4Ps) Analysis, General Motors Organizational Structure for Flexibility in Regional Markets, General Motors Corporate Social Responsibility Strategy & Stakeholders, General Motors Operations Management: 10 Decisions & Productivity, General Motors Mission & Vision Statements - An Analysis, Burger King SWOT Analysis & Recommendations, General Electric Company (GE) SWOT Analysis & Recommendations, Sony Corporations SWOT Analysis & Recommendations, SWOT Analysis of Toyota Motor Corporation, General Motors generic strategy and intensive growth strategies, Porters Five Forces Analysis of General Motors Company, U.S. Department of Commerce International Trade Administration The Automotive Industry in the United States, Bureaucracy in organizational culture and structure, Limited market presence in developing countries, Reduction of bureaucracy in the organizational structure and culture, Expansion of market presence in developing countries, Integration of advanced computing technologies in products, Governmental promotion of public transport and other alternatives, Continue reforming the organizational culture to address the issue of bureaucracy, Grow the dealership network to expand GMs market presence in developing countries, Increase GMs rate of innovation to improve competitiveness and protect the business from potential disruption in the automotive. 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